Moderating role of Age, Gender, and Experience on Internet Banking Adoption in Pakistan: UTAUT2 Perspective

Authors

  • Shumaila Rafique Management Studies Department, Bahria Business School, Islamabad
  • Sajid Ali Business Studies Department, Bahria Business School, Islamabad
  • Muhammad Kasheer Business Studies Department, Bahria Business School, Islamabad

Abstract

The study is aimed to examine the moderation of age, gender, and experience on internet banking in Pakistan with the help of UTAUT2 model. The sample consisted of 500 internet banking customers with variety of demographic characteristics. Data analysis was performed through Smart PLS 3.0 The results identified the significant moderating role of age gender and experience between internet banking adoption and UTAUT2 constructs. The findings are helpful for banks and policymakers to yield insights which could be helpful in devising strategies that are tailor made for different segments of the population, with a view towards facilitating an increase in online banking.

Keywords: Smart PLS, Pakistan, Internet Banking, UTAUT2, Age, gender and experience

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Published

2024-06-30

Issue

Vol. 3 No. 1 (2024): Journal of Business and Management Research

Section

Articles

How to Cite

Moderating role of Age, Gender, and Experience on Internet Banking Adoption in Pakistan: UTAUT2 Perspective. (2024). Journal of Business and Management Research, 3(1), 1001-1014. http://jbmr.com.pk/index.php/Journal/article/view/204