Greening Corporate Futures: Unveiling the Mediating Role of Employees’ Green Behavior in the Nexus of Green Innovation, Green Taxes, and Environmental Performance
Green Innovation involves developing eco-friendly technologies and practices, Green Taxes are financial incentives or penalties to promote sustainable behavior, collectively enhancing Environmental Performance by encouraging environmentally conscious initiatives and discouraging harmful practices through economic measures. The present study investigates the effects of innovative green technologies and environmentally friendly taxes on the environmental sustainability of banking organizations in Pakistan. A probability sample technique was used to collect data from 332 employees of different banks across the province. The study used SPSS and Smart PLS model to analyze the data collected. The findings showed a strong and favorable correlation between employees' green behavior and environmental performance. Furthermore, it was discovered that Green Innovation as well as Green Taxes significantly and favorably improved Khyber Pakhtunkhwa's environmental performance. The association among Green Innovation, Green Taxes, and Environmental Performance is partially mediated by the Green Behavior of Employees. In order to attain environmental sustainability, the research emphasizes the significance of integrating green taxes and innovations into the banking sector.
Keywords: Green Behavior, Green Innovation, Green Taxes, Environmental Performance