Hedonic Advertising and Consumers’ Subjective Well-Being: An Upward Comparison among Gen Z . Journal of Business and Management Research, [S. l.], v. 2, n. 2, p. 1137–1151, 2023. Disponível em: https://jbmr.com.pk/index.php/Journal/article/view/139. Acesso em: 10 apr. 2025.