The Impact of Brand Awareness and Perceived Quality on Purchase Intention: A Case Study of Consumers Choice of Selecting Soft Drink in Swat Region. Journal of Business and Management Research, [S. l.], v. 2, n. 2, p. 540–556, 2023. Disponível em: https://jbmr.com.pk/index.php/Journal/article/view/43. Acesso em: 14 apr. 2025.