Analysing Consumer’s Intention to Buy Bottled Drinking Water in Pakistan Through Integrated Marketing Communication Framework. Journal of Business and Management Research, [S. l.], v. 2, n. 2, p. 881–902, 2023. Disponível em: https://jbmr.com.pk/index.php/Journal/article/view/72. Acesso em: 14 apr. 2025.