Impact of Social Media Marketing on Customer Engagement: Promoting Electronic Word of Mouth Intentions in The Online Fashion Apparel Brands. Journal of Business and Management Research, [S. l.], v. 3, n. 1, p. 237–256, 2024. Disponível em: https://jbmr.com.pk/index.php/Journal/article/view/113. Acesso em: 14 apr. 2025.