From Hues to User-Friendly Views: Analyzing the Impact of Colors, Aesthetics, and Usability on Consumer Purchase Intention. Journal of Business and Management Research, [S. l.], v. 3, n. 3, p. 463–487, 2024. Disponível em: https://jbmr.com.pk/index.php/Journal/article/view/276. Acesso em: 14 apr. 2025.