Investigating the Impact of Features and Price Sensitivity on Consumer Preferences for VR Headsets. Journal of Business and Management Research, [S. l.], v. 4, n. 1, p. 739–780, 2025. DOI: 10.62019/k874qk55. Disponível em: https://jbmr.com.pk/index.php/Journal/article/view/369. Acesso em: 14 apr. 2025.