Moderating Role of Green Self Efficacy between Green Transformational Leadership and Green Creativity

Abstract

This research examines the impact of green self-efficacy on the relationship between green transformational leadership and green innovation in the cement industry of Khyber Pakhtunkhwa, Pakistan. This study utilizes the Resource-Based View (RBV) and componential creativity theory to examine the relationship between green transformational leadership, staff creativity, and sustainable innovation. Quantitative data was collected from employees of three prominent cement businesses. The findings indicate that green transformational leadership positively influences green creativity, and that green self-efficacy significantly moderates this relationship. Employees with higher self-efficacy are more inclined to adopt innovative green practices, so reinforcing the impact of transformational leadership on environmental sustainability. The study enhances understanding of the impact of leadership on the implementation of environmentally sustainable initiatives and provides managers with valuable guidance on effectively embracing eco-friendly practices. The research highlights the need of establishing a leadership environment that is supportive and enhances employees' confidence in their abilities to contribute to sustainability goals.

Keywords: Green Transformational Leadership, Green Creativity, Green Self-Efficacy, Sustainable Innovation, Cement Industry, Environmental Sustainability, Resource-Based View.