Moderation role of Extraversion and Conscientiousness on the Relationship Between Stressors and Creativity in the Private Sector Universities of Khyber Pakhtunkhwa, Pakistan

Abstract

Purpose of this research is to explore the relationship between stressors and creativity of employees whereby extraversion and conscientiousness are assumed as moderators. The relationship of stress and creativity is always considered significant by researchers in organizational psychology. The researcher has endeavored to cite sufficient literature about the main issue of research and this depicts the comprehension of the issue by the researcher. Moderation by extraversion and conscientiousness in context of the private sector universities of Khyber Pakhtunkhwa has brought novelty to the work. The researcher has effectively deployed deductive methods and quantitative approach to test the model. This research selected 338 respondents from various private higher education institutions of Khyber Pakhtunkhwa, Pakistan using stratified sampling techniques and Krejcie & Morgan (1970) formula. Date for this study was collected from Lecturers, Assistant Professors, Associate Professors and Professors. Data was analyzed through reliability analysis, correlation analysis, Exploratory Factory analysis (EFA), confirmatory factory analysis (CFA) and structural equation modeling (SEM) techniques to assess the formulated hypotheses. Result of the study reveals that stressors such as role conflict and role ambiguity have significant negative relationship with creativity while, moderated by extraversion and conscientiousness. Current research conveys both theoretical and practical contributions. Therefore, higher education institution should develop suitable strategies for the retaining of their creative teams.

Key words: Stressors, Role Conflict, Role Ambiguity, Creativity, Extraversion, Conscientiousness, Private Universities