Impact of Narcissism on Cyberloafing: AMediating Role of Dehumanization

Authors

  • Khaliq Raza Iqra National University Peshawar, Pakistan
  • Qaiser Mehmood Associate Professor, Faculty of Business Administration, Iqra National University Peshawar, Pakistan
  • Shaukat Ayaz Lecturer, Department of Business Administration, Iqra National University, Peshawar, Pakistan

Abstract

The current research examines the impact of narcissism on cyberloafing amongtheindustrial workers of Khyber Pakhtunkhwa. Besides, it also investigates the impact of dehumanization on the relationship between narcissism and cyberloafing. The primarydata was collected through questionnaires from the Nowshera, Hattar, and HayatabadIndustrial estate workers. The sample size of the study was 400 employees. Theresearch was a time lag study, i.e., the data was collected in the T1 and T2 periods. The data collected was statistically analyzed using regression, correlation, andmediation analysis. The results show that narcissism has a significant effect oncyberloafing. While dehumanization mediates the relationship of narcissismandcyberloafing.

Keywords: Narcissism, Cyberloafing, Dehumanization, Industrial Estates, Khyber
Pakhtunkhwa

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Published

2025-01-29

Issue

Vol. 4 No. 1 (2025): Journal of Business and Management Research (JBMR)

Section

Articles

How to Cite

Impact of Narcissism on Cyberloafing: AMediating Role of Dehumanization. (2025). Journal of Business and Management Research, 4(1), 239-259. https://jbmr.com.pk/index.php/Journal/article/view/337