Use of Digital Marketing: A Study of Converting Kashi Kari’s Motifs in Textile Designs.

Abstract

Architectural designs and motifs are being used in textile designing, similarly ceramics can serve as an inspiration for textile designing. Pakistan has a very rich culture and each city adds something to art and crafts. Kashi Kari work of Multan is one such craft that is not only famous regionally but is appreciated globally. Kashi Kari, is done on a combination of red and white clay, in which white color serves as the base color and deigns are made using blue color. With expansion of its market, green, red, yellow and mustard colors are also being used. There are so many designs in Kashi Kari named Angoor bail, Common Kashi, Full Bihari, T.D etc. These designs can serve as an inspiration for textile designs. Thus modifying these designs according to textile designs can not only be beneficial for textile industry but also for the promotion of Kashi Kari work on a larger scale.

Now creating a design is relatively easy task. The real hurdle is proper marketing of these designs so that the designers can get attention of the prospective customers, and creating a proper bridge between designers and consumers. That is why, the designers should focus on virtual market places and use different strategies to market their products on online media. By doing so they can increase their reach and would have access to bigger market places.

Key Words: Digital Marketing, Kashi Kari, Textile Design