The Role of Financial Literacy in Promoting Sustainable Family Sizes in Pakistan's Business Perspectives


  • Kaleem Ahmad MBA Institute of Banking and Finance, BZU Multan
  • Bakhtawar Mahfooz Population Welfare Department, Government of Punjab
  • Waqar Sadiq Phd Scholar Department of Business Administration Air University Multan Campus, Multan


This paper examines the role of financial literacy in promoting sustainable family sizes in Pakistan from a business perspective. Financial literacy empowers individuals to make informed financial decisions that impact family planning. With proper financial knowledge and planning, families can optimally determine the number of children they can support financially and emotionally. However, financial illiteracy often leads to unsustainable family sizes and economic hardships. This study analyzes the current state of financial literacy and its influence on family planning decisions among Pakistani households. A survey was conducted among 500 working professionals in Pakistan’s major cities. Results indicated significant positive correlations between financial literacy, retirement planning, and preferences for smaller family sizes. The paper discusses policy and educational interventions to improve financial capabilities in order to facilitate family planning that is practical and empowering. This has important implications on the country’s economic growth, poverty alleviation, and business development.

Keywords: financial literacy, family planning, Pakistan, sustainable families, economic perspectives




How to Cite

Kaleem Ahmad, Bakhtawar Mahfooz, & Waqar Sadiq. (2024). The Role of Financial Literacy in Promoting Sustainable Family Sizes in Pakistan’s Business Perspectives. Journal of Business and Management Research, 3(1), 11–22. Retrieved from