Job Characteristics and Job Satisfaction: The Role of Normative Commitment and Perceived Organizational Support in the Telecom Sector

Authors

  • Dr. Bakhtiar Ali Department of Management Studies, Bahria Business School, Bahria University, Islamabad Campus
  • Zareen Naz Department of Management Studies, Bahria Business School, Bahria University, Islamabad Campus
  • Dr. Umm-e-Habiba Department of Management Studies, Bahria Business School, Bahria University, Islamabad Campus

Abstract

This study investigates the impact of job characteristics on job satisfaction, with a focus on the mediating role of normative commitment (NC) and the moderating role of perceived organizational support (POS) in the competitive telecom sector. Drawing on Hackman’s Job Characteristics Model, the research examines five core dimensions: skill variety, task identity, task significance, autonomy, and feedback. Data were collected from 208 employees through structured questionnaires. The findings reveal that all job characteristics dimensions significantly influence job satisfaction. Additionally, normative commitment mediates the relationship between job characteristics and job satisfaction. However, perceived organizational support does not moderate the relationship between normative commitment and job satisfaction. These results offer insights into the complex dynamics of employee commitment and satisfaction within telecom organizations.

Keywords: Job Characteristics, Normative Commitment, Perceived Organizational Support, Job Satisfaction, Telecom Sector.

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Published

2024-09-08

Issue

Vol. 3 No. 2 (2024): Journal of Business and Management Research (JBMR)

Section

Articles

How to Cite

Job Characteristics and Job Satisfaction: The Role of Normative Commitment and Perceived Organizational Support in the Telecom Sector. (2024). Journal of Business and Management Research, 3(2), 197-221. https://jbmr.com.pk/index.php/Journal/article/view/226