Nexus between Green Rewards and Sustainable Performance through Organizational Citizenship Behavior, Green Value Creation and Decision Making

Authors

  • Saira Tajdar PhD Scholar, Management Sciences, Preston University, Islamabad-Kohat, Pakistan
  • Dr. Attia Aman Ullah Alvi Assistant Professor, Management Sciences, Preston University, Islamabad-Kohat, Pakistan

Abstract

This study utilized Structural Equation Modeling (SEM) to evaluate the impact of Green Rewards on Sustainable Performance in hotels in Pakistan, employing Social Exchange Theory and Achievement Motivation Theory. The study focuses on Pakistan and investigates the role of Organizational Citizenship Behavior, Green Value Creation, and Decision Making as mediators. The data analysis was conducted using Smart PLS 4.0. The statistics indicate that Green Rewards have a positive impact on Sustainable Performance. Furthermore, Organizational Citizenship Behavior, Green Value Creation, and Decision-Making influence the connection between these factors. The data indicates that implementing Green Rewards could enhance the level of sustainability in hotels. Promote constructive organizational behaviors and ideals to shape decision-making. This study improves the sustainability of the hospitality industry by deepening our theoretical knowledge and implementing practical strategies.

Keywords: Hotel Industry, Organizational Citizenship Behavior, Green Reward, Value Creation, Decision Making, Sustainable Performance

Downloads

Published

2024-06-30

Issue

Vol. 3 No. 1 (2024): Journal of Business and Management Research

Section

Articles

How to Cite

Nexus between Green Rewards and Sustainable Performance through Organizational Citizenship Behavior, Green Value Creation and Decision Making. (2024). Journal of Business and Management Research, 3(1), 1070-1092. https://jbmr.com.pk/index.php/Journal/article/view/236