Exploring The Perceptions And Experiences Of Artificial Intelligence Based Chatgpt Application Among University Students: A Qualitative Study

Authors

  • Qudsia Jabeen Assistant Professor, Department of Management Sciences, NUML Rawalpindi.
  • Saba Idrees Lecturer, Department of Management Sciences, NUML Rawalpindi
  • Muhammad Bilal Kayani Lecturer, Department of Management Sciences, NUML Rawalpindi
  • Aiman Niazi Lecturer, Department of Management Sciences, NUML Rawalpindi

Abstract

The current paper aims to emphasize the perceptions and use of artificial intelligence tools such as ChatGPT among students of higher education institutions. To achieve the purpose of study, qualitative study design was implied. Semi-structured interviews were conducted among students of four universities located in Pakistan. Data were analyzed using Nvivo software, version 14 and thematic analysis was conducted to identify major themes of study. Results showed 5 major themes reflecting the objective of the current study and indicate students’ perceptions, usage, advantages and disadvantages of the artificial intelligence tools used for their study. It was found that mostly students used ChatGPT to take help for their academic achievements. The current paper address the emerging research need to comprehend role of AI technologies such as ChatGPT in improving students’ academic performance. This article contributes towards the body of knowledge through exploring ideas regarding ChatGPT usage among higher education institutes.

Keywords: Artificial Intelligence, ChatGPT, Higher education, Qualitative study

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Published

2024-10-09

Issue

Vol. 3 No. 2 (2024): Journal of Business and Management Research (JBMR)

Section

Articles

How to Cite

Exploring The Perceptions And Experiences Of Artificial Intelligence Based Chatgpt Application Among University Students: A Qualitative Study. (2024). Journal of Business and Management Research, 3(2), 405-421. https://jbmr.com.pk/index.php/Journal/article/view/245