Females Motivational Factors And Entrepreneurship In Pakistan

Abstract

This study investigates the motivational factors driving female entrepreneurship in Pakistan, focusing on the distinct challenges faced by women in both urban and rural settings. By using a qualitative research approach, in-depth interviews were conducted with female entrepreneurs selected through convenience sampling. The findings reveal that motivations are influenced by both push and pull factors: economic necessity, personal ambition, and social encouragement from family and community play critical roles in driving entrepreneurship among women. Despite these motivations, socio-cultural norms, limited access to financial resources, and balancing household responsibilities remain substantial barriers. Women entrepreneurs reported challenges with securing funding, managing time effectively, and finding skilled labour. The study also underscores the role of personality traits, such as resilience, adaptability, and effective communication, in achieving entrepreneurial success. Moreover, a lack of formal training did not deter these women, as they relied on informal networks for support. Future research should explore the evolving motivations and challenges of female entrepreneurs through longitudinal studies, particularly considering socio-economic shifts, digital platforms, and targeted government interventions. Understanding these dynamics, policymakers and stakeholders can foster an enabling environment that supports and empowers female entrepreneurs in Pakistan, promoting gender equity and economic development.

Keywords: Female Entrepreneurship, Motivational Factors, Socio-Cultural Barriers, Qualitative Research, Pakistan, Resilience, Economic Necessity.