The Role of Green Organizational Practicesand Environmental Performance forSustainble Competitive Advantage in the ITSector of Pakistan

Abstract

This study examines the effect of green practices on environmental performance helping organizations to gain sustainable competitive advantage. Moreover, this study examines the mediating role of environmental performance between green innovation, green information system, Green HRM and sustainable competitive advantage. Also, this study examines the moderating role of Green shared vision among stated antecedents and environmental performance. This study examines the empirical relationship through survey questionnaires using Quantitative method approach. The research is based upon objective ontology and positivist epistemology as generalization of results is assumed. Approach of the study is deductive and considering the shortage of time, the research design is cross-sectional. Data collection has been done from the IT sector of Pakistan. Major cities that has been approached were Islamabad, Lahore, Faisalabad and Karachi. Our respondents were Managers, Top Management and Employees that have been involved in strategy designing at their organization, working in IT Sector of Pakistan. The power analysis is performed using G-Power 3.1.9.2 software to identify the minimum sample size for the hypothesized framework (Memon et al., 2020). According to the software a minimum sample size of 124 is required for this study to achieve 80% statistical power at a level of 5% for the conceptual; framework. The analysis tells that the minimum sample size required is 124. The scales that helps to test this study enlists 34 items for 6 variables. The results show all the items met the criteria for outer loading. All the constructs achieved AVE above 0.5 i.e. Environmental Performance (0.692), Green Human Resource Management (0.775), Green Innovation (0.622), Green Information system (0.735), Green shared vision (0.803) and Sustainable competitive advantage (0.583). The study advises organizations to adopt and adapt such green practices that can enhance environmental performance of the organizations helping them competitive edge in the market. Also, such green practices helps organizations to positively contribute towards the society and build systems that shouldn't harm the environment.

Keywords: Green Innovation, Green Information System, Green HRM, Environmental Performance and Sustainable Competitive Advantage.