The Nexus of Green Fintech and Corporate Financial Performance: A Catalyst for Sustainable Corporate Growth and Financial Success

Abstract

 This research article explores green fintech and corporate financial performance relationships, particularly in the services sector. Businesses can use green innovation to gain a competitive advantage and achieve sustainable growth. Green innovation involves the eco-friendly adoption and development of technologies, procedures, and goods. Empirical data and a case study are used to show how banks can use green innovation to increase their financial performance and environmental resilience while also reducing their ecological footprint and increasing resource efficiency. The study also emphasizes the significance of green fintech, which encompasses digital solutions that facilitate sustainable finance and responsible investment. By examining green fintech initiatives implemented by progressive firms, the research showcases how these technologies can drive green investments, support renewable energy projects, and empower customers to make eco-conscious financial choices.Findings highlight the helpful impacts of green innovation and fintech on corporate financial performance within the services sector. It provides evidence that embracing these practices can lead to improved financial outcomes for companies, including cost reduction, increased access to finance, enhanced brand value, and compliance with environmental regulations. The study emphasizes that firms that effectively integrate green innovation and green fintech into their strategies are more likely to achieve sustainable growth and competitive advantage. Furthermore, the study recognizes the transformational leadership importance in successfully implementing green innovation and green fintech strategies. Bank leaders who exhibit a strong commitment to sustainability, effectively communicate a greener vision, and drive organizational change are more likely to inspire their teams to embrace eco-friendly practices, leading to enhanced corporate financial performance. In conclusion, this research article sheds light on green fintech, corporate financial performance green innovation relation within the services sector. To achieve financial success and promote sustainability, it emphasizes adopting environmentally friendly practices and leveraging innovative technologies.

Keywords: Green innovation, Corporate financial performance, Banking sector, Environmental sustainability, long-term financial success, eco-friendly technologies, green investments, Transformational leadership