Linking Proactive Sustainability Strategy with Corporate Sustainability Performance: Determining Mediation and Moderation

Authors

  • Syeda Ridda Zainab Phd Scholar, Faculty of Management Sciences, International Islamic University, Islamabad
  • Kausar Fiaz Khawaja Faculty of Management Sciences, International Islamic University, Islamabad
  • Maryam Adrees Faculty of Management Sciences, International Islamic University, Islamabad

Abstract

The purpose of this study is to investigate the role of proactive sustainable strategy on corporate sustainability Performance, determining mediation and moderation. For this, quantitative research approach was adopted and data was collected from 414 managers of telecom sectors of Pakistan. SPSS and AMOS was used to run statistical tests like: descriptive statistics, correlation, reliability and regression. The results revealed that all hypothesis H1, H2a, H2b,  and H3 a, b, were accepted i.e. proactive sustainable strategy has a positive and significant impact on corporate sustainable performance by mediating and moderation. The study concluded with discussion limitation and future recommendation.

Keywords:  Proactive sustainability strategy, Sustainable leadership, Corporate sustainability performance, Sustainability-oriented-Innovation Practices, Sustainability-oriented process and product deployment, Sustainability-oriented innovation competencies deployment

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Published

2024-08-01

Issue

Vol. 3 No. 2 (2024): Journal of Business and Management Research (JBMR)

Section

Articles

How to Cite

Linking Proactive Sustainability Strategy with Corporate Sustainability Performance: Determining Mediation and Moderation. (2024). Journal of Business and Management Research, 3(2), 29-49. https://jbmr.com.pk/index.php/Journal/article/view/210